Gen Z is a growing force—yet perceptions of them are skewed

The challenge marketers face is deciding if this audience lines up with business objectives. Marketers sometimes develop perceptions about this group without complete context, leading to a lack of true understanding of their behavior.

This report dispels misconceptions by diving into Gen Z’s social behaviors and data.

Leading us to uncover trends and insights that could empower our client and creative teams.

To see the full report, feel free to contact me at vallespablo09@gmail.com

Thank you!

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