Kuvida is a whole seller for coffee targeting churches and small business. They wanted to expand to a new market and reach the consumers. Most importantly, Kuvida wanted to keep the essence of their brand as they reached a larger audience.
Kuvida received a refreshed visual identity that holds true to the spirit of the original. The new logo, color palette, and products are more wearable and shareable. This allows consumers to support the cause and coffee they already love, encouraging them to be evangelists for brand.